Design Thinking
Driven by a passion for both visual clarity and practical usability, I’ve taken on design-related tasks in almost every professional role and in everyday life. My approach is shaped by design thinking principles, focusing on real user needs, reducing complexity, and creating purposeful, intuitive solutions.
Here are a few examples.
Here are a few examples.
Cycable
In 2024, as part of the final team project at Constructor Academy’s Full-Stack Bootcamp, I not only served as tech lead and developer, but also created the UX/UI. Figma was used to design both desktop and mobile layouts, all prototyped overnight.
I also prepared the project presentation using Google Slides for the final demo.
The emblem emerged as a combination of a leaf, symbolizing sustainability, and a location pin, marking places.
From Clutter to Clarity
In 2023, after moving to Germany, I redesigned the notices in the temporary housing where I lived. The goal was twofold: to make the information easier to understand and to reduce the overall volume and visual clutter.
I conducted an analysis of the existing setup, held brief interviews with residents, and prepared a presentation for the administration accompanied by redesigned notices.
I conducted an analysis of the existing setup, held brief interviews with residents, and prepared a presentation for the administration accompanied by redesigned notices.
The new designs were created using Canva.
They follow a consistent grid structure, incorporating color-coded themes and visual elements to facilitate quick topic recognition. Following implementation, the volume of information displayed on the walls was reduced by half and received positive feedback from both residents and the administration.
They follow a consistent grid structure, incorporating color-coded themes and visual elements to facilitate quick topic recognition. Following implementation, the volume of information displayed on the walls was reduced by half and received positive feedback from both residents and the administration.
Telegram stickers
As a mental warm-up and a way to support cycling community-building, I created a set of Telegram stickers using AI digital illustration tools, blending well-known works of art with contemporary themes from urbanism and cycling culture, playfully reinterpreting both the original contexts and present-day realities.
Knight at the Crossroads, Viktor Vasnetsov
The Demon Seated, Mikhail Vrubel
Snow-Inspired Interface
In 2023, I redesigned the website of the international Winter Cycling Federation. The updated design adopts a lighter, more spacious layout to improve readability and user engagement, with a modern aesthetic optimized for both desktop and mobile use.
Old version
New version →
The site was built using Tilda. Rounded typefaces were chosen to subtly evoke the softness of snow ☃️.
Coord Group
An example of freelance web design work: a single-page website for the event agency Coord Group, delivered in 2021.
Infographics for Advocacy
Since 2015, I have created infographics for various campaigns and research projects by the Russian cycling NGO Let’s bike it!, using Figma to present data in a clear and engaging visual format. Here are a few of them.
Election Campaign for the State Duma: How many candidates signed the cycling declaration and how many of them have strong chances of entering the parliament.
Moscow Budget: A breakdown of how much money is spent on automobile infrastructure construction and how much revenue the city generates from taxes and fees collected from motorists.
Street Study in Moscow: The change in the number of bicycle trips on different streets across the city.
Street Study in Moscow: The use of sidewalks versus roadways by cyclists, depending on the presence of bike lanes.
Street Study in Moscow: The ratio of male to female cyclists.
Street Study in Moscow: The ratio of male to female cyclists, based on the type of street.
Bike to Work Posters
In 2016, as part of the national Bike to Work campaign, I developed a visual concept centered on widely recognized characters, each symbolizing a different profession. A series of playful poster designs was created under the slogan "It doesn’t matter what your job is — you can bike to work." The illustrations were executed by a local artist based on the concept, and the campaign visuals quickly gained traction and received positive feedback from a broad audience.
Gena is a friendly, accordion-playing crocodile from the Soviet cartoon “Cheburashka“, who worked at a zoo as a crocodile and became a beloved and iconic character in Russia.
Cheburashka, 1971, Soyuzmultfilm
Bogatyr, a Russian folklore hero, playfully shown riding the so-called “iron horse”.
The legendary nanny Fröken Bock from from the animated film “Karlson Returns“.
Karlson Returns, 1970, Soyuzmultfilm
A brilliant detective from the animated film “The Bremen Town Musicians“ has also switched from car to bike.
Doesn’t matter if she’s runaway princess from The Bremen Town Musicians or a fairy — what people loved were the crown-shaped helmet and the Chanel purse.
Poster in the Moscow office of the advertising and public relations company dentsu.
Poster in the Moscow Metro.
Magazine Redesign
As editor-in-chief of a student magazine, I also led a complete redesign — my first hands-on experience with professional tools like InDesign. It was a crash course in typography, layout grids, and other fundamentals that apply across both print and digital design.
First pages featuring news, editor’s note, and author introductions.
Persona section: interviews with remarkable individuals.
Photo report from a juvenile detention center, awarded for best photo coverage.
Career-focused column authored by a restaurant entrepreneur.
Report on the rising number of military conscriptions.
Cover marking the 200th anniversary of Nikolai Gogol