Moscow Bicycle Parade
An annual all-season series of large-scale urban events, reaching over 100.000 participants per year and drawing global media attention.
Key Numbers
Role Summary
Achievements
Key Figures
  • 19
    event editions organized over six years of coordination
  • > 50 000
    participants at the spring edition on Moscow’s Garden Ring
  • > 100 000 €
    average annual budget
  • ~ 30
    languages of media coverage of 2017 Winter Bicycle Parade
Winter Edition
January
Main Event
May
Mid-Summer Night
July
Autumn Edition for the Car-free Day
September

Role Summary

As project lead, I created and ran the event from concept to execution, overseeing both creative and operational aspects. Key responsibilities included:

  • Led a core team of ~10 people

  • Conducted pre-event briefings for up to 300 volunteers

  • Managed key sponsor relations to secure funding

  • Planned, adjusted, and oversaw the event budget

  • Coordinated permits with city authorities for street closures

  • Worked with city emergency services to ensure safety

  • Supported media outreach and press communication

  • Oversaw an external creative team (design & video production)

  • Developed event concept and long-term strategy

Key Achievements

  • Expanded the format to four annual editions, in addition to the main spring ride, by introducing winter, summer, and autumn versions

  • Grew participation from 8,000 at the first event to 50,000 at the main edition within six years

  • Received the Event of the Year Award in 2015 from KudaGo, one of Russia’s leading event platforms

  • Received the Global Leadership Award from the international Winter Cycling Federation for the 2017 Winter Parade

  • Established the parade as a major city event — on several occasions named by media as the highlight of Moscow’s City Day celebration, despite not being part of the official program

  • According to a 2018 survey by the Moscow City Government, 93% of participants were satisfied with the event, and nearly 90% heard about it through friends or social media — highlighting the strength of community-driven communication

Visual Highlights
A glimpse into the energy, scale, and spirit of the rides.
Winter Bicycle Parade
The smallest (up to 5,000 participants), but the coolest version — with massive reach across social networks and media, named by Afisha magazine as the key moment in Russia’s cycling movement.