Bike to Work Day
The twice-yearly flagship event of a national Bike to Work Campaign. It’s a way to say thank you to those who cycle to work — and to celebrate the joy of everyday cycling together. Target audience: employees of private companies and public institutions.
Key Figures
Role Summary
Achievements
Visual Highlights
Key Figures
  • > 50
    participating cities across the country
  • 12
    simultaneous event locations across Moscow
  • > 60
    partner businesses offering discounts to cyclists in Moscow
  • > 20.000
    interactions with the campaign’s Telegram bot in a single day

Role Summary

Coordinated the event in Moscow and, at the national level, as a public advisor to the Deputy Minister of Transport of the Russian Federation.

  • Handled communications with city and regional administrations on behalf of the Ministry

  • Coordinated with civil society groups organizing the event in other cities

  • Oversaw the national campaign website and its editorial/content direction

  • Oversaw a Moscow-based team responsible for event logistics, partner coordination, company engagement, and on-site activations

  • Managed fundraising strategy and sponsor relations for the Moscow event

  • Developed and executed the communication strategy and multi-format promotion of the event under a limited budget

Key Achievements

  • In Moscow, up to 5,000 cyclists reached in a single day through morning “energy stations“

  • Recognized with a national environmental award for impact and public engagement

Visual Highlights
Any weather, always good vibes.