Strategic Communications
This section features projects that apply creative, context-aware methods to influence public perception and support paradigm shifts in urban mobility.
Bike to Work Campaign
Promotional strategy from concept to lifestyle impact — reaching 1M employees across participating companies.
Promoting winter cycling
A couple of successful examples of communicating the idea that cold weather is no obstacle to everyday cycling.
Vote for Cycling Campaign
Pre-election campaign ahead of the Moscow City Duma elections to engage candidates and push for investment in cycling infrastructure.